Decide for yourself how to celebrate and continue the great culture of care, respect, innovation, and performance.
Purpose is a way to ensure that we decide for ourselves to celebrate and continue the great culture of care, respect, innovation, and performance Michelin has cultivated for over 125 years. When we choose to own Purpose for ourselves, we choose to make a mark on our company's culture. Purpose helps us see how we are contributing to making Michelin a great company and how Michelin is helping us achieve our goals.
"Purpose reflects everything that we are at Michelin. Everything. . . . Yes, Michelin is transforming itself but in the same time Michelin is upholding its Purpose and its core values. My message for everyone of you is don't be afraid of these transformations! They will lead us to a brilliant future." – Jean-Dominique Senard
Read about the impact of Purpose on our company and our culture.
Michelin perfected the world's first "green tire".
We want to share and applaud the acts of Purpose so that it inspires others to do the same.
Click to explore these 10 featured categories of how to live out Purpose.
We care and advocate for others when we demonstrate we are always ready to lend a helping hand. Look for ways to help your coworkers during the day, from teaching a new skill to sharing a Coke.
Providing opportunities to help others grow and advance exhibits a Purposeful employee. Even if you're not a manager, you can recognize a coworker's skills and abilities and encourage them to keep up the good work.
By demonstrating Purpose we can make our homes and communities a better place. Consider joining your facility's community outreach program, or even begin a program you're passionate about.
When we pay attention to every detail in our jobs we demonstrate Purpose. Put quality control checkpoints in place to ensure no small item gets overlooked.
As Purposeful employees we should be looking for and sharing new ideas that would improve the job and the workplace. This could be something like sharing a new business venture with your plant manager and watching your idea take shape. Every vision you share demonstrates your commitment to working with Purpose.
By showing up every day and following through on our promises, we exhibit the characteristics of a Purposeful employee. Take the time to keep your word no matter how inconvenient.
We can show respect to others by listening to and encouraging them wherever they are in their Purpose journey.
Purpose is demonstrated when we respectfully challenge the status quo of a project or process in order to create a better final product for our customers.
Demonstrate Purpose by taking the initiative to care for the environment. Ask the hard questions, like how is our facility negatively impacting the environment and what can be done to positively change that fact.
Advocating for the shareholders and their needs and concerns showcases Purpose.
Live out Purpose
Receive inspirational reminders or leadership tips to inspire you to live with Purpose.
Send a thank you note to someone who's made a difference.
Give a Mercí Award.
The Merci Award recognizes the employees that go above and beyond to achieve excellent results. Those employees help drive a better way forward for Michelin and have a positive influence on the workplace culture. This award is a simple and easy way for leaders and managers to say thank you.
have been sent from this site. Keep it going and send your own!
Get ideas from how others are spreading Purpose.
Click here to submit your ideas
of the world's rubber supply is purchased by Michelin.
Purpose is the intentional act to move someone forward.
Purpose could be simply a gesture that makes someone's day. It could be sharing the responsibility of caring for our environment, suggesting a new idea, or finding a way to make the best tires on the planet even better. No matter the size of the action, Purpose is about leading, caring, and innovating.
Living out Purpose takes personal effort and hard work. Because Purpose isn't about me—IT’S ABOUT WE.
Want a helpful reminder to take with you?
Download this single page to remind you what making your mark and living with Purpose looks like.
trucks and buses roll on Michelin tires globally.
individuals that we employ around the world
work days in 2015 that our employees dedicated to work with local communities
people a year make a living cultivating rubber trees
active patents that protect our innovations
times per year we circle the earth through our road and machine tests
gallons of fuel we've helped save over the past 20 years
Please send an email to firstname.lastname@example.org.
For me, delivering excellence and quality is to inspire people on doing their jobs well and work hard to achieve their goals. It is a great satisfaction to know that what you do is well done, and that can prevent people from losing time, getting frustrated, or having to deal with problems derived from it. At the same time, I am expecting what I do in some way be returned, making things easier for me as well.
If every person would do their job as excellent as expected, it could be a different world. By excellence and quality I mean not just the work itself, but also how we treat one another. We must respect, listen and be committed to helping each other succeed. By doing so we enhance our environment.
I was in the plant as a manager during the economic recession in 2008. During this time, I was a part of some tough meetings where we discussed how we were going to manage our manpower while we scaled back production and managed a growing tire inventory. It was incredible to me that, right from the start, the statement was clearly made that Michelin was going to take care of its people. We weren't talking about layoffs.
We were talking about how we were going to keep our people working while scaling back production. My neighbors were getting laid off or experiencing salary cuts. My company was saying, you have a job and we will honor it. Even if it means we re-paint the inside of the plant twice....you will keep your job. I had the opportunity to communicate that message to the employees in my team.
It wasn't a fun time, but you learn the character of a company in difficult situations. My wife has always said that she doesn't really care if I can get a better paying job or not outside of Michelin because she knows this company has character and cares about its people and our family.
Recently CA1 was placed in the difficult position of downsizing our TCAR. Michelin went above and beyond normal expectations to accommodate, counsel and compensate employees faced with relocation to new positions both here at CA1 and other Michelin facilities. It was a lengthy process and was drawn out over a year. The impacted employees were handled with dignity, respect, and compassion by Michelin. What may not have been as obvious, however, was the level of caring and concern shown by the employees as a family.
We work together, spend most of our waking time together. Laugh and celebrate our wins, our own accomplishments and family's accomplishments together. The day they announced the cuts a black cloud hung over the plant. As we started to work together to find solutions and free resources we were helping people while ensuring that business ran as smoothly as ever.
Our actions as a company and a family began to encourage new growth within individuals and new growth within the company. I am proud to work here, for this company and with these people.
As a Customer Service Rep for the Mining sites in North America, I ensure that all the necessary steps are in place to assist our sales reps out in the field. I also ensure that Supply is where it needs to be, by providing accurate feedback and information regarding customer's purchase orders (which drive production). The mining industry is in decline and many of these company's employees lack confidence that they will have steady employment. It is my job to make sure they don't have to worry about tires.
Over the last five years, a cross-functional team (Materials + Industry + Tire Design) has been working on increasing the consumption of crumb rubber in our retread products. Recycling crumb rubber in our products provides our factories in both Asheboro and Covington an environmentally friendly option to recycle material. Michelin North America is now recycling over 90 tractor trailer loads of crumb rubber each year.
I continually advocate for the customers I call on and represent. I was able to work with my main customer a help them more than double their launch goal for the BFGoodrich Advantage T/A Sport tire. The BFGoodrich Advantage T/A sport tire is one of the keys to BFGoodrich success in 2016 as well as key to success for my customers in 2016.
I volunteer with a local fire department as a firefighter and EMT, this allows me to interact with my community on personal basis almost every day. Over the past 25 years, I've often wondered if I make an impact in my community. One day we responded to a cardiac event and arrived on scene within a few minutes, began administering CPR until the responding EMS Unit arrived. The patient was revived and was transported to the hospital for further evaluation.
Typically, as a volunteer EMS provider, that would be the last contact you would have with the patient or the family. Appropriately three weeks later, I was at the mall and was approached by one of the family members of the patient, they informed me that their father had passed away 3 days after his cardiac event.
As I began to apologize, she interrupted and thanked me for all that I did, that without my assistance her father would not have been able to see all of his family and said his goodbyes. This was just validation that the work I've committed to my community is worth it, maybe not materialistic, but by gratitude.
Before I came to Michelin, I worked at the Children's Museum of the Upstate as a Science Educator, during which I had the opportunity to work with several Michelin employees who shared their knowledge and experience with the children I was working with. The enthusiasm with which these employees shared their knowledge, inspired me to pursue my Masters in mechanical engineering and apply at Michelin to which I was eventually accepted as an employee.
Every day at work the end customer is always on my mind. These tires could be on my vehicle or a vehicle of someone I know. I strive to produce the best quality so I know the people who are driving on those tires are safer.
I am so thankful that Michelin allows me the opportunity to be a mentor to a student at our partner elementary school. It's such a blessing that I can meet with my student weekly. It truly is one of the most meaningful meetings that I have on a weekly basis.
Providing our employees with the confidence in their work environment that is safe and allows them to deliver the best products and tires to our customers. I, along with my co-workers, deliver this effort every day in our monitoring of the raw materials, chemicals and physical hazards they come in contact with every day. Everyone goes home safe to their families every day!
I have been with BFG3 for the past 2 years right out of college. Seeing the company's determination to help it's community, whether it is through donating to the United Way Fund or volunteering at local schools and colleges, has given me great pride in being a part of this organization. My desire to reach outside of my comfort zone to help the surrounding community and its people has grown and has made me feel like I am actually making a difference.
In high school, I fit the description that many people think of when they picture a teenage boy. Active in sports, fascinated with cars, and enjoying the new found freedom of having a license that enabled me to drive myself and friends to school. I considered myself an above average driver due to my enthusiasm for cars and performance driving, but on one wet, fall morning, while driving a childhood friend to school, that belief was severely altered. I recall the sensation of the tires losing their grip and the brakes locking up as we approached the intersection. Out of the corner of my eye I could see an oncoming tractor trailer, and after that things went blank. The next thing I could recall was the voices of the paramedics cutting us out of the car and the cries of my passenger. She and I were fortunate to continue our lives after that day. In addition to reinforcing the profound gift that life is, this experience truly became a moment in my life that emphasized the importance of vehicle safety, through proper driver training, defensive driving behavior on the roads, and quality of the vehicle and its equipment.
While studying Mechanical Engineering in college, I researched a lot companies that utilize test drivers, and I set my sights on Michelin. Their standards, track record, and commitment to innovation in service of quality made me want to be a part of their team. One of the key lines in the Michelin Quality Statement says, “Quality is essential for the safety of our Customers and satisfaction of their needs.” As a Subjective Test Driver I get to be our companies’ most critical customer, and help ensure that the tires we design, produce, and sell to our customers meet Michelin’s high standard for safety and quality.
To further emphasize our commitment to safety, Michelin also sponsors the Tire Rack Street Survival program for teen drivers where they are taught to control the car in unpredictable situations. They learn how to make good driving decisions and react more quickly. This leaves them better educated and prepared for driving in the real world.
While attending various automotive events, I often hear words of praise and remarks from customers about Michelin being a top choice for reliability and quality.
By working for Michelin and helping our designers deliver on safety and quality, I feel like I am paying it forward in a way. I go to work with hopes that other families and friends don’t have to endure the kind of trauma that mine did on that morning, and I think of families who have lost so much more. With our tireless commitment to safety and quality, I feel proud of the work we do to help people stay safe and make the most out of their lives too.
Right off the bat I could tell that my employment with Michelin was different than any job that I had previously. I could tell that working for Michelin wasn't just a job for it's employees, it was a career. I had a background of moving one job to the other every few years, continuously looking for more fulfillment from my work. Through the hiring process I could already tell that Michelin cared about who they employed and that they only wanted people that were going to care about the work they performed and that they shared the same values in quality of work and life. My first week of employment was an onboarding class that told you all that Michelin was going to do for you and offer you as an employee. Whether it be benefits, or pay, or even furthering your training (education through AP School) you could tell that Michelin was a company that was going to invest in keeping their employees for the life of their career. I had never worked any where that had employees that had made a long career at that one place. Michelin is a big part of upstate SC and anytime I tell someone where I work it has always been with a positive attitude that they reply on how much Michelin cares about their employees and how great of a company it is to work for. Even in the short time that I have been with the company I have already seen that you are not limited in your career with the company, they are willing to let you progress throughout your career so that you can achieve all the success that you are willing to work for. Michelin is a company that not only can I be proud to work for, but my family can too.
Deep into my college career I still had no real idea what my near future would look like, or what I really wanted to be when I grew up. By this point, I was pretty sure I wasn't going to be a professional baseball player, race car driver, or astronaut, as I had been so sure of at a younger age. However, here I am 6 years later, still playing baseball every summer, driving cars for a living, and owning a house on 5 acres where I can see every star in the sky. To understand how I arrived here requires an understanding of not only my strong sense of self-motivation and pride, but also the relationships with people along the way who took an active role in investing in me and allowing me to pursue my own future.
While at Clemson, I got involved in a motorsports organization, which at the time had a partnership with Michelin for a new tire development project which entailed: free tires, use of the Michelin test tracks, and access to a professional test driver for joint development work. It was at that moment that my career path began to take shape; I wanted to be a professional test driver for Michelin.
I made connections within the company while still in school and had no issue getting my résumé moved to the top of the pile. This was the first time someone believed in me and took an active role in my future. It wasn't long before I was called in to interview. The day went fairly well and I felt ok about my chances. I wasn't sure if the entry level jobs were the best fit for my personality and I was vocal about that through the process. As I later found out, 3 of the 4 interviewers I met with that day were concerned how I would fit in the company. The 4th, a last minute sub for the interviews that day was not filling a position, but spoke up during the post-interview discussion and said "if we can hire this guy, I want him on my team". I accepted this job and continued to have a very meaningful connection with my first manager. He believed in me when no one else did. He later told me that he saw a lot of himself in me, and appreciated my candidacy in the interviews.
Fast forward 2 years, my dream job finally has an opening...with only 6-7 full time driver positions it is rare to have an opportunity. The same manager I had entrusted told me he would approve my application, but asked me to consider staying to gain some much needed credibility and technical rapport within the company. He promised me he would give me challenging and high stakes projects because he believed in me. That was all I needed, I trusted him and at the time I was gaining exposure to extremely powerful players within the company. Fast forward another 2 years, I now have a new manager, am beginning to get burned out from not achieving the career goals I had planned, and finally another driver position opens. Of course I applied this time and felt I was not only qualified from a driving standpoint, but now I also had a deep technical base, relationships with very powerful employees, and a good reputation for delivering exceptional work.
I didn't get the job...I had lost my sense of purpose, my motivation, and my trust in the company to reward me for the sacrifices and efforts I had made. I contemplated leaving the company, joining the National Guard, really anything that would renew my sense of purpose. It wasn't long that my stubbornness took over again and I chose the bend, not break mentality over letting this beat me. It was another year and a half before I had the chance to apply again for an open position at the track. I was pulled in many different directions, but I knew my goal and this time I would not let it slip away. A new hiring manager had just returned from France and I did my interview. I was selected as the top candidate and gladly accepted the position, knowing that at this stage in my career it was a lateral move at best. In later discussions, I asked why I was selected when I was passed upon last time. I was told that hands down I was the best candidate and had the best skills. This was the third time someone fought for me and helped me navigate through all the politics and difficulties of the corporate world.
Now, having reached the goal I have worked so hard to attain, I find a new sense of purpose and pride through the work I do. It's meaningful to me that not everyone can do the job I do. It's challenging, it's dangerous, and the stakes of being wrong can have enormous implications for the company. I get more interaction with the end consumer in my new role than ever before. I get to be the company's toughest critic and first customer. I get to see exciting new places, learn about new cultures, and receive opportunities I never would have guessed. I was told while at a product launch in Brazil by a notable South American brand influencer: "Aside from the professional soccer players and guys who take pictures of women in bikinis on the beach, you have the coolest job in the world." In a weird way this statement stuck with me and again renewed my sense of pride in what I do. It also allowed me to reflect on the people who have believed in me along the way. I tell my manager all the time, "give me the opportunity to fail, don't discredit me based on age, or experience, or tenure". That's really been the story of my career so far...when given a chance to fail, I haven't disappointed and I won't because I'm not wired that way. When given the opportunity to pursue my goals and have others take a chance on me, that's where I find my highest sense of purpose! It's how I've managed to be a professional baseball player, race car driver, and astronaut....all through working at Michelin.
My drive for working here at Michelin is the desire to ensure that customers are receiving high quality test data and information that will help them design the best possible tire. I feel responsible for the community, including my friends and family, that daily count on our tires for their safety while driving, and feel that we are their first line of defense as we are the first ones to put our tires to the test on the road. I also work in race support to pursue my racing passion and ensure that my team is able to get the most out of the Michelin race tire in our drive to win, while feeling personally responsible for the safety of my drivers when it comes to our tires.
I have always found satisfaction in helping others and I enjoy finding opportunities to do so for those that need a little something extra. Here at Michelin our purpose in We Care about giving people a better way forward. My individual purpose aligns so well with that. Through the programs we have by supporting the United Way, the Challenge Education program, and even supporting the local Special Olympics, I can see and feel our purpose. Its not just about making great quality tires to get vehicles moving, but its truly about giving people a way forward, a better way forward in whatever means that may be. For me, when I have a child give a big smile when I show up to tutor or a teacher tell me that a student's behavior and demeanor have changed because of the time I spent with them, it really warms my heart. But more than anything, knowing that I did that on company time because we believe in supporting our community and giving them a better way forward, makes me feel great about working here and knowing that we believe in and live out our purpose here at Michelin.
My current project to replace our old Time & Attendance system with Kronos is a good example. Our old system is obsolete and in danger of of not being available when the plants submit pay to payroll every 2 weeks. That would affect the employees' paychecks. To me it's a respect for the employee thing - to get ahead of the game and keep paying people right so everyone can stay focused on their jobs. Like any project we've had challenges, but my management had been clear that quality comes first. That gives me and my team confidence to do what it takes to build a quality system.
As a Senior Benefits Specialist, I consider myself as a “problem solver” for my customers, which are active Michelin employees and retirees.
I receive my customers’ issues and concerns, both directly and indirectly. I research those issues, work with our vendors to resolve the issues, and provide feedback to my customers. It is important that I treat my customers’ concerns as if they are my own; paying attention to detail, verifying the facts, and working towards a resolution.
Sometimes, when an issue is presented to me, I find that the customer simply didn’t understand the plan or protocol. Other times, intervention is necessary because there is a break in our intricate benefits operations process. It is always important that I communicate my discoveries and resolutions well.
Therefore, I believe my purpose is to empathize with my customers and share their concerns, while maintaining accountability for the implementation of the benefits plan. I take pride in reducing my customers’ level of stress and frustration while enabling them to focus and be productive at work
I went through a very difficult time of my life over the past year losing my mother and my father from cancer. Michelin helped me to go through this difficult period by letting me go to France and spend several weeks with my mother and dad before they passed away. I didn't give Management much notice... They didn't question my decision to go home but instead they were vey supportive and told me ' Family comes first!'
"So do you get free tires?" is typically the question I get after telling folks I work for Michelin. But it's the look..the look of awe before that question that says it all. The look that says "wow, you work for the best in the world", the look of respect for the brand and the reputation it means.
It's that look that means responsibility for me as a Safety Professional. There is no greater responsibility than protecting people and the environment. Keeping the chemicals in the pipes and rubber shipping safely out the back dock is my moral obligation and I am proud to do so for Michelin.
Mount thank you card dispensers next to all ear plug stations in the plant. This allows employees to have easy access to thank you cards throughout the work day.
This is an opportunity for the employees to share their thoughts, potentially influence policy decisions, and play a role in leadership at the facility. This gives employees the opportunity to sign up and attend a group discussion on a particular topic they are interested in. Topics could include the following: landscaping desires or ideas, when to have the 21st shift in a plant, etc.
Hold a special week that focuses on making your mark. One facility bought a few copies of the book called The Dot. They had employees read the book, write something about another coworker, sign it, and then pass it on to someone else. The books went all over the facility and encouraged others to make their mark on someone else.
Get in and get out.
Take a week and host a production challenge. Encourage employees to reach a certain goals. With each goal that is met, the facility will donate a certain amount of money to one of the charities selected by the employees at the facility. (You can have employees give suggestions of which charities they would like to help ahead of time.)
The following video shows the intangible, yet powerful nature of knowing your purpose. https://www.youtube.com/watch?v=J92c0hGcTPU Enjoy!
Send an E-thanks to an individual who has lived out Purpose towards you or someone else.
Receive an instant, inspirational reminder to inspire you to live with Purpose.